This is not a common product for Ukraine 🇺🇦, there are no competitors, people are not familiar with it, and the market was formed from scratch. The main interest of the project is that if the product is of high quality and highly rated, it is enough to introduce the product once and you automatically get a customer who pays steadily every month.
The customer’s KPI was a subscription price of no more than $5.5
In a month, we got a very good result, new customers immediately form a word of mouth, because the product itself is very high quality and interesting, we will update the case study when we get several thousand new subscriptions 😉
Before starting, we worked out a short-term communication strategy to test all the hypotheses and conducted a website audit to increase website conversion.
