– create a communication strategy
– create 9 messages to create active communication in the future
– design of creatives for different target audiences
– setting up advertising campaigns
– maintaining the effectiveness
The direct response leads were considered more of a test format, but it proved to be quite good. Currently, the project is active and has 2 active relationships that generate new leads from direct mail. Next, we will move on to website development and project scaling.
Out of the planned 9 test communications, we received 2 active communications that work stably when optimizing and supporting advertising campaigns.
The two active communications can be scaled up to 15-20 leads per day, but the client does not need it at the moment, while we are focusing on developing the website to scale and receive new applications from Facebook advertising.
